Senior Lifecycle Marketing Manager

Job Summary

Leading end-to-end lifecycle marketing initiatives for the payments sector, the full-time Senior Lifecycle Marketing Manager will manage campaign strategy, execution, and performance analysis while working remotely.

Key Responsibilities

• Own the end-to-end lifecycle marketing process, including campaign strategy, planning, execution, launch, optimization, and reporting
• Design and manage personalized customer journeys to enhance engagement, product adoption, and retention
• Analyze campaign performance and customer behavior to identify opportunities and communicate actionable insights

Required Qualifications

• Proven experience managing end-to-end lifecycle marketing campaigns (5+ years)
• Strong analytical skills with the ability to interpret campaign data and translate insights into business recommendations
• Hands-on experience with Email, Push Notifications, and In-Product messaging campaigns
• Proficiency with Google Workspace (Google Sheets, Docs, Slides) and spreadsheet-based analysis (5+ years)
• Experience creating and optimizing customer journeys across multiple lifecycle stages