Senior Lifecycle Marketing Manager

Job Summary

Focused on retention and lifetime value, the full-time remote Senior Lifecycle Marketing Manager will manage lifecycle strategies across email, SMS, and push notifications in Iterable, driving member engagement and maximizing membership value.

Key responsibilities

• Own the retention and LTV lifecycle strategy, including onboarding, prescription refill reminders, and renewal engagement programs
• Define and monitor cohort-level retention metrics, partnering with data and engineering for behavior-based messaging
• Develop a testing roadmap to improve retention and mentor the lifecycle team on best practices

Required qualifications

• 5+ years of lifecycle or CRM marketing experience focused on retention, engagement, or LTV
• 3+ years of hands-on experience with Iterable (or similar platforms) for journeys, triggers, and segmentation
• Strong command of retention analytics, including cohort analysis and churn modeling
• Experience managing renewal or subscription retention metrics with direct accountability for results
• Ability to manage multiple programs simultaneously in a fast-paced environment