Senior Lifecycle Marketing Manager
Job Summary
Experienced marketers will find a full-time remote opportunity as a Senior Lifecycle Marketing Manager, responsible for developing and executing lifecycle programs that enhance user engagement, drive product adoption, and leverage AI for sophisticated marketing strategies.
Key Responsibilities
- Own the strategy and execution of lifecycle programs through email, focusing on product adoption and feature awareness
- Analyze user data to identify underserved segments and develop targeted engagement strategies
- Collaborate with cross-functional teams to integrate lifecycle marketing with product launches and content creation
Required Qualifications
- 9+ years of email and lifecycle marketing experience in a B2B SaaS environment
- Proven ability to leverage AI tools to enhance marketing program effectiveness
- Deep expertise in HubSpot for segmentation and automation
- Strong cross-functional collaboration skills with a focus on user advocacy
- Experience with product-led growth strategies and engagement-focused marketing programs
Complete Job Description
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