Senior Lifecycle Marketing Manager

Job Summary

Owning the end-to-end customer lifecycle marketing strategy, the full-time remote Senior Lifecycle Marketing Manager will drive growth through customer acquisition, reactivation, and cross-sell expansion across three brands, utilizing AI to enhance segmentation, copywriting, and campaign execution.

Key responsibilities

• Develop and execute lifecycle marketing strategies to improve customer conversion, retention, and winback efforts
• Write and manage all messaging across email, SMS, in-app, and push notifications, ensuring alignment with brand voice and design standards
• Implement AI-driven solutions for personalization and monitoring of transactional messages, enhancing overall campaign effectiveness

Required qualifications

• Proven experience in lifecycle marketing with a strong focus on AI applications
• Expertise in using marketing automation tools, specifically Braze
• Strong analytical skills with the ability to interpret data and adjust strategies accordingly
• Demonstrated ability to write compelling marketing copy and manage messaging campaigns
• Experience in developing and executing customer journey strategies across multiple brands