Senior Lifecycle Marketing Manager

Job Summary

Owning the lifecycle marketing initiatives for enterprise partnerships, the full-time Senior Lifecycle Marketing Manager will work remotely or in a hybrid setting, focusing on journey architecture, segmentation, creative strategy, and performance reporting while collaborating closely with cross-functional teams.

Key responsibilities

• Manage the lifecycle work for partnerships, including journey builds and strategic recommendations
• Create repeatable journey templates and frameworks to scale partnerships effectively
• Lead KPI reporting and partner communication to ensure alignment and address potential risks

Required qualifications

• 4-7 years of experience in lifecycle marketing campaigns with direct accountability for performance
• Hands-on experience with enterprise-grade ESPs such as Iterable, Braze, or Salesforce Marketing Cloud
• Proven ability to create new systems and processes in a dynamic environment
• Strong analytical and creative skills for designing experiments and interpreting data
• Ability to manage multiple projects while distilling complex information into clear recommendations