Senior Lifecycle Marketing Manager

Job Summary

Owning measurable performance improvements across the full patient lifecycle, the full-time Senior Lifecycle Marketing Manager will design, execute, and analyze experiments to enhance onboarding, activation, and retention while working remotely.

Key responsibilities

• Design and execute A/B and multivariate tests across various channels to improve lifecycle KPIs
• Analyze funnel performance to identify gaps and translate findings into prioritized improvements
• Lead cross-functional collaboration to align lifecycle priorities and ensure coherent patient experiences across channels

Required qualifications

• 5 to 8 years of experience in growth, lifecycle, or performance marketing with measurable outcomes
• Strong SQL proficiency and experience with data warehouses, preferably Snowflake
• Experience in designing and measuring structured experiments with an understanding of incrementality
• Familiarity with cohort analysis, funnel diagnostics, and segment-level performance variation
• Curiosity about AI and ML applications in lifecycle marketing, with analytical rigor to evaluate them critically