Senior Lifecycle Marketing Manager

Job Summary

Owning the lifecycle marketing function, the full-time Senior Lifecycle Marketing Manager will design and execute comprehensive lifecycle programs to enhance customer engagement and retention across both consumer and business segments.

Key responsibilities

• Develop and manage end-to-end lifecycle strategies across multiple channels, including email, in-app, push, and SMS
• Create behavior-triggered customer journeys to promote repeat usage and convert one-time users into loyal customers
• Establish and analyze lifecycle KPIs, reporting performance insights to marketing and business leadership

Required qualifications

• 6+ years of marketing experience, with at least 3 years in lifecycle, CRM, or retention marketing within fintech or B2B SaaS
• Proven experience in building lifecycle programs that positively impact activation, repeat purchase, and churn metrics
• Hands-on experience with marketing automation and CRM platforms like HubSpot or Salesforce Marketing Cloud
• Strong analytical skills with a focus on designing and measuring A/B tests to inform strategy
• Experience in both consumer and B2B marketing strategies, with familiarity in lead nurturing processes