Senior Lifecycle Marketing Manager

Job Summary

Leading lifecycle marketing initiatives, the full-time Senior Lifecycle Marketing Manager will develop and execute strategies across email, SMS, and other channels to enhance client relationships and drive growth for a network of veterinary hospitals, while working remotely.

Key responsibilities

• Own lifecycle marketing strategy across key client journey stages, including onboarding, engagement, and retention
• Develop audience segmentation strategies and build automated lifecycle campaigns for effective client communication
• Lead testing and measurement efforts to optimize campaign performance and drive continuous improvement

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred
• 4-6+ years of experience in lifecycle marketing, CRM, or customer engagement
• Hands-on experience with marketing automation platforms such as Klaviyo or Braze
• Strong understanding of segmentation, personalization, and audience management
• Experience building and optimizing automated email and SMS campaigns through HTML