Senior Lifecycle Marketing Manager

Job Summary

A company in the financial industry is seeking a Senior Lifecycle Marketing Manager.

Position Responsibilities:

• Develop and execute comprehensive digital marketing strategies for owned media channels, with a particular focus on email marketing
• Oversee email marketing campaigns from start to finish, including segmentation, content creation, automation, deliverability optimization, and A/B testing to drive customer engagement and retention
• Lead SEO efforts to improve organic search rankings, drive website traffic, and increase visibility on search engines through keyword research, on-page optimization, and link building strategies

Qualifications:

• 8-10 years of experience in digital marketing with consumer-facing brands
• Experience leading projects collaboratively across content, creative, and product
• Bachelor's degree in Marketing, Business, or a related field
• Expertise in email marketing, onsite marketing, SEO, and social media platforms
• Knowledge and experience with marketing automation platforms, particularly Braze