Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager with expertise in email marketing.

Key Responsibilities:

• Define email acquisition, conversion, and retention strategy
• Execute and optimize onboarding, engagement, and lifecycle campaigns
• Analyze program success and retention metrics, and provide actionable insights

Qualifications:

• 5+ years of experience in lifecycle/email marketing in a B2B brand
• Proven track record of developing and executing effective campaigns
• Experience with email marketing platforms and A/B testing
• Ability to work cross-functionally and manage stakeholders
• Understanding of subscription products and self-service sales preferred