Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager.

Key Responsibilities:

• Own KPIs, strategy, execution, and reporting for lifecycle marketing initiatives across CRM channels
• Identify cross-sell/upsell opportunities to drive adoption of Monetization features
• Build and oversee a multi-channel testing roadmap and seasonal calendar

Qualifications:

• Travel a few times a year for various team events, company wide off-sites, and more
• 6+ years of experience in managing CRM channels
• Strong grasp of technical and business aspects of CRM
• Proficient in data analysis and reporting
• Deep understanding of customer behavior and segmentation strategies
• BA, preferably in related fields of marketing or business