Senior Lifecycle Marketing Specialist

Job Summary

A company is looking for a Sr. Lifecycle Marketing Specialist to manage and execute multi-channel marketing campaigns.

Key Responsibilities

• Manage daily campaign tasks and launch campaigns based on the content calendar
• Design multi-channel journeys in Iterable, including experiments and conditional splits
• Collaborate with various teams to assess results, optimize campaigns, and ensure compliance

Required Qualifications

• 5+ years of experience in lifecycle marketing with hands-on campaign execution
• Bachelor's degree
• Experience with modern marketing automation platforms, preferably Iterable or similar
• Expert-level HTML/CSS for email and knowledge of A/B testing
• Working knowledge of API events and lifecycle marketing best practices