Senior Lifecycle Marketing Specialist

Job Summary

Owning the customer journey, the full-time Senior Lifecycle Marketing Specialist will develop tailored communication strategies, design educational programs for high-intent sellers, and collaborate with cross-functional teams to enhance lifecycle marketing efforts in a remote environment.

Key responsibilities

• Own the lifecycle strategy by mapping the seller journey and creating segmented communication tracks
• Design nurture and educational programs to accelerate time to value for high-potential sellers
• Collaborate with Risk, Product, and Data teams to integrate lifecycle communications with onboarding paths

Required qualifications

• Experience in lifecycle marketing, Product-Led Growth (PLG) onboarding, or growth marketing, preferably in B2B SaaS or fintech
• Proven ability to build sophisticated nurture campaigns and automated education loops
• Commercial acumen to differentiate messaging based on seller readiness
• Strong cross-functional collaboration skills with Data Analysts, Marketing, Product & Engineering, and Risk Operations
• Driven by a "Learn Fast" philosophy with a focus on testing hypotheses and proving ROI efficiently