Senior Lifecycle Marketing Specialist

Job Summary

Seeking a driven Senior Lifecycle Marketing Specialist, this full-time remote position will support the strategy and execution of lifecycle programs aimed at customer acquisition and reacquisition, while managing campaign optimization and collaborating with cross-functional teams.

Key responsibilities:

• Support lifecycle strategy and roadmap for customer acquisition and reacquisition, contributing new ideas and optimization opportunities
• Build and execute personalized, data-informed campaigns across multiple channels, owning the campaign setup and launch process
• Analyze campaign performance and conduct A/B tests to generate actionable insights for future optimizations

Required qualifications:

• 3-5+ years of lifecycle, CRM, or growth marketing experience, with hands-on campaign execution in Braze or similar software
• Experience building and launching multichannel campaigns, including email, push, and SMS
• Strong understanding of audience segmentation, personalization, and automated journey logic
• Proficient in HTML and Liquid logic for campaign setup and troubleshooting
• Familiarity with compliance best practices in lifecycle marketing, including CAN-SPAM regulations