Senior Lifecycle Performance Analyst

Job Summary

A company is looking for a Senior Analyst, Lifecycle and Performance.

Key Responsibilities

• Produce and analyze performance reports for marketing assets, ensuring actionable insights for executive review
• Build and maintain lifecycle revenue forecasts and conduct A/B testing analysis to optimize marketing strategies
• Lead UTM parameter management and develop automated dashboards for unified reporting across global storefronts

Required Qualifications

• 4-5 years of experience in Retention and Growth analytics, preferably in a high-growth DTC environment
• Hands-on experience with Klaviyo, Postscript, Shopify, Google Ads, and Meta Ads Manager
• Advanced SQL skills and ability to quickly learn new platforms and APIs
• Experience with Looker or Sigma, with BI migration experience being a plus
• Strong understanding of key metrics such as LTV, ROAS, MER, CPA, CPC, and CTR