Senior Lifecycle Strategy Manager

Job Summary

A company is looking for a Senior Lifecycle Strategy Manager.

Key Responsibilities

• Design customer journey blueprints and lifecycle programs for onboarding, engagement, and retention
• Drive experimentation and causal analysis to optimize lifecycle strategies and measure impact
• Collaborate cross-functionally to shape member experiences and ensure cohesive messaging across channels

Required Qualifications

• 8+ years in lifecycle marketing, growth marketing, or CRM with a strategic focus
• Proven experience in designing and scaling automated lifecycle journeys in consumer subscription businesses
• Deep understanding of marketing automation platforms and journey mapping
• Advanced knowledge of Customer Lifetime Value (LTV) and Average Revenue Per User (ARPU) drivers
• Experience with analytics tools and a rigorous experimentation mindset