Senior Manager ABM Campaigns

Job Summary

Seeking a strategic and hands-on Senior Manager ABM Campaigns, the full-time hybrid role will build and scale account-based programs to drive engagement, pipeline, and revenue, leveraging AI tools and modern marketing techniques.

Key responsibilities

• Lead ABM strategy and execution across priority accounts, segments, and pipeline goals
• Build integrated campaigns across various channels including email, paid media, and events
• Continuously test and optimize messaging, audiences, and content formats for improved performance

Required qualifications

• 8+ years of B2B marketing experience in ABM, demand generation, or revenue marketing, preferably in SaaS or AI
• Strong understanding of B2B buying committees and account segmentation
• Experience with modern GTM tools and AI-driven marketing strategies
• Proficient in data analysis and reporting to drive marketing decisions
• Ability to craft compelling narratives and messaging that resonate with target buyers