Senior Manager, ABM & Demand Generation

Job Summary

A company is looking for a Senior Manager, ABM & Demand Generation.

Key Responsibilities

• Lead demand generation programs to drive predictable pipeline growth and manage program budgets
• Manage and scale Account-Based Marketing programs and partner with Sales leadership for account engagement strategies
• Track, optimize, and report on KPIs to improve program performance and team decision-making

Required Qualifications

• 6+ years of experience in B2B SaaS marketing, with at least 4 years in a leadership role
• Proven experience in managing integrated marketing programs that drive pipeline and customer engagement
• Strong knowledge of Account-Based Marketing programs and demand generation across multiple channels
• Experience with modern marketing tech stacks, including CRM and marketing automation tools
• Strong project and program management skills, capable of handling multiple initiatives simultaneously