Senior Manager, Analytics
Job Summary
Supporting experimentation and machine learning model development, the full-time Senior Manager, Analytics will optimize media spend through marketing mix modeling and incrementality testing in a hybrid work environment based in New York, NY.
Key responsibilities
- Build marketing mix models to estimate incremental ROI and design paid media incrementality tests
- Support testing of marketing initiatives to enhance app engagement and subscriber retention
- Develop complex SQL queries and create custom Python libraries for feature engineering and test analysis
Required qualifications
- 5+ years of experience as a Data Scientist
- Master's degree in Data Science, Statistics, Engineering, Mathematics, or Computer Science
- Background in paid media, preferably with experience at large media companies
- Excellent programming skills in SQL, Python, and R
- Experience building marketing mix models and conducting paid media incrementality measurement/testing
Complete Job Description
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