Senior Manager B2B Marketing

Job Summary

A company is looking for a Senior Manager, B2B Marketing.

Key Responsibilities

• Lead B2B product marketing efforts, including value propositions, positioning, messaging, and go-to-market planning
• Develop and execute integrated B2B marketing campaigns that align with brand strategy and partner needs
• Oversee the development of key B2B brand assets and ensure cohesive messaging with the overall brand strategy

Required Qualifications

• Bachelor's degree required
• 5+ years of experience in B2B marketing for high-growth, customer-centric digital companies
• Experience managing external agencies and collaborating cross-functionally
• Past experience focused on customer insights that drive marketing strategies
• Experience in senior living, healthcare, home care, or adjacent industries preferred