Senior Manager B2B Marketing Analytics

Job Summary

A company is looking for a Senior Manager, B2B Marketing Analytics.

Key Responsibilities

• Own B2B marketing measurement strategy across the funnel, including demand generation, ABM, pipeline contribution, revenue impact, and client lifecycle performance
• Develop and evolve attribution, funnel, and performance frameworks for decision making and investment prioritization
• Translate complex data into clear insights and narratives for executive level reporting and recommendations

Required Qualifications

• Bachelor's degree in a quantitative or business-related field
• 6+ years of experience in marketing analytics or related roles with B2B exposure
• 2+ years of experience with B2B marketing and sales funnels
• Hands-on experience with analytics and BI tools (e.g., SQL, Tableau, Power BI)
• Experience working with CRM and marketing platforms (e.g., Salesforce, Marketo)