Senior Manager, Consumer Marketing

Job Summary

A company is looking for a Senior Manager, Consumer Marketing to lead and scale marketing initiatives across retail and B2B channels.

Key Responsibilities

• Develop national and regional OTC marketing strategies for major retail and online channels
• Create and manage B2B marketing strategies targeting businesses and organizations for workplace safety
• Build integrated consumer marketing campaigns across traditional and digital platforms

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field (MBA preferred)
• 7+ years of experience in consumer marketing, particularly in OTC pharmaceuticals or health & wellness
• Demonstrated leadership in retail/e-commerce and B2B marketing environments
• Strong understanding of U.S. regulatory compliance for healthcare marketing
• Experience with marketing safety or health protection products to institutional clients