Senior Manager, Creative Strategy

Job Summary

Leading the creative experimentation roadmap, the full-time Senior Manager, Creative Strategy will drive performance across digital acquisition channels, manage creative testing execution, and analyze results to enhance campaign effectiveness in a remote environment.

Key responsibilities

• Develop and execute the creative testing roadmap to enhance scale and efficiency across digital and offline channels
• Collaborate with the creative team to design, implement, and optimize creative experiments, translating insights into actionable strategies
• Conduct in-depth analyses of creative performance, providing data-driven recommendations to improve future campaigns

Required qualifications

• 4-6 years of experience in user acquisition or data-driven marketing at a high-growth startup or media agency
• Proven project management skills with the ability to balance multiple creative projects and experiments
• Expertise in mobile app user acquisition; web acquisition experience is a plus
• Familiarity with creative testing platforms and optimization across paid social channels
• Strong analytical skills with a focus on key growth KPIs and translating data into actionable strategies