Senior Manager Creative Strategy

Job Summary

Driving innovative patient acquisition strategies, the full-time Senior Manager Creative Strategy will lead the development of direct response campaigns, manage creative testing processes, and collaborate with cross-functional teams in a remote environment.

Key responsibilities

• Own the paid social creative strategy and maintain a steady pipeline of concepts and assets for testing
• Analyze performance metrics to inform creative direction and develop testable hypotheses for future campaigns
• Manage partnerships with external creators and agencies, ensuring effective collaboration and execution of creative initiatives

Required qualifications

• Bachelor's degree or relevant experience
• 5+ years of in-house B2C digital marketing and creative strategy experience, particularly with direct response creative for Meta and TikTok
• Proven ability to analyze creative performance data and translate insights into actionable strategies
• Experience managing the full creator pipeline, including sourcing, scripting, and testing content at scale
• Strong project management skills with a track record of successfully driving projects to completion