Senior Manager, CRM Marketing

Job Summary

A company is looking for a Senior Manager, CRM Member Marketing.

Key Responsibilities

• Build and manage CRM journeys, developing automated campaigns to drive member engagement
• Own data flow and integrations, ensuring reliable and personalized communication
• Design scalable campaign architecture across multiple channels while maintaining compliance and brand integrity

Required Qualifications and Education

• 5+ years of experience in CRM or lifecycle marketing with a focus on marketing automation
• Deep familiarity with CRM platforms such as Customer.io, Iterable, or Braze
• Working knowledge of HTML and data integrations via APIs or data pipelines
• Experience managing complex, multi-channel marketing programs
• Bachelor's degree in a related field