Senior Manager, CRM Marketing

Job Summary

A company is looking for a Senior Manager, CRM Lifecycle Marketing.

Key Responsibilities

• Create a cohesive lifecycle strategy connecting hardware purchases with subscription engagement
• Act as a strategic partner to align CRM efforts with revenue goals and product launches
• Standardize lifecycle processes and implement training to enhance team execution quality

Required Qualifications

• 8 to 12 years of experience in CRM, lifecycle marketing, or growth marketing with leadership responsibility
• Experience bridging physical product ecommerce and digital subscription businesses
• Proven success in building lifecycle strategies that drive measurable revenue outcomes
• Strong experience with Salesforce Marketing Cloud and customer data platforms
• Ability to build processes and improve execution through automation and scalable frameworks