Senior Manager, CRM Marketing

Job Summary

Experienced marketers will find a full-time remote opportunity as a Senior Manager, CRM Marketing, responsible for managing and optimizing lifecycle marketing programs that enhance member engagement and retention through personalized communications.

Key responsibilities

• Build and manage high-volume automated CRM campaigns in Customer.io or similar platforms to drive member awareness, enrollment, and engagement
• Collaborate with engineering and data teams to optimize data flow and ensure reliable, personalized member communications
• Lead testing and reporting efforts to evaluate campaign performance and identify opportunities for improvement using analytics tools

Required qualifications

• 6+ years of experience in CRM or lifecycle marketing with a focus on marketing automation
• Deep familiarity with Customer.io, Iterable, Braze, or similar CRM platforms
• Working knowledge of HTML and data integrations via APIs or data pipelines
• Experience managing complex, multi-channel marketing programs with strong attention to detail
• Bachelor's degree in a related field