Senior Manager CRM Strategy

Job Summary

Experienced CRM strategists will find a full-time opportunity as a Senior Manager CRM Strategy, responsible for defining scalable lifecycle strategies, translating complex frameworks into actionable requirements, and designing customer journeys to enhance user engagement and retention.

Key responsibilities

• Own and define scalable CRM lifecycle strategies aligned to Yahoo's lifecycle architecture, including acquisition, activation, retention, and re-engagement
• Design and map complex customer journeys, triggers, and messaging cadences across CRM channels based on user behavior and engagement signals
• Collaborate with Analytics to define CRM success metrics and lead experimentation roadmaps to track performance across the lifecycle

Required qualifications

• 7+ years of experience in CRM strategy, lifecycle marketing, or retention focused on channels like email and push
• Demonstrated experience designing and scaling multi-channel CRM strategies in complex product ecosystems
• Proven ability to influence cross-functional teams and drive alignment across Product Marketing and Analytics
• Experience with enterprise CRM and marketing tools such as Zeta and Moveable Ink
• BA/BS degree in Marketing, Business, Communications, or a related field, or equivalent practical experience