Senior Manager, CRM Transformation

Job Summary

A company is looking for a Senior Manager, CRM AI Transformation.

Key Responsibilities

• Translate strategic objectives into actionable plans with prioritization of use cases and success metrics
• Build and implement a detailed 6-12 month testing agenda for technical solutions
• Collaborate with CRM leads and MarTech to define requirements for evolving marketer workflows

Required Qualifications

• 8+ years of experience in CRM, personalization, data science, or related digital transformation roles
• Proven track record of translating strategic visions into actionable roadmaps
• Experience in identifying platform and tooling gaps through hands-on analyses
• Ability to build partnerships across Marketing, Product, Technology, and Analytics
• Experience leading cross-disciplinary teams and driving customer-centric experimentation