Senior Manager, CRO Optimization

Job Summary

Leading site conversion and funnel testing for a portfolio of DTC wellness brands, the full-time Senior Manager, CRO Optimization will design and execute tests on product detail pages, checkout, and subscription flows while managing a small team and collaborating with cross-functional partners in a remote environment.

Key responsibilities

• Directly own and design tests for product detail pages, checkout, and subscription flows to enhance site conversion rates
• Lead the landing page testing program, ensuring high-quality tests and effective prioritization
• Analyze and report on test results and funnel performance trends to drive strategic decisions

Required qualifications

• 4-7 years of relevant experience in DTC CRO or site optimization roles
• Proven experience running high-volume site testing programs at DTC brands
• Strong analytical skills with a solid understanding of funnel data and test statistics
• Ability to design AI-enabled workflows that adapt to evolving tools
• Experience managing junior testers or analysts in a collaborative environment