Senior Manager, CRO Optimization

Job Summary

Leading site conversion and funnel testing initiatives, the full-time Senior Manager, CRO Optimization will personally design and execute tests on product detail pages, checkout, and subscription flows while managing a team focused on landing page optimization in a remote work environment.

Key responsibilities

• Directly own and optimize product detail pages, checkout, and subscription flows through test design and execution
• Lead the landing page testing program, prioritizing quality and ensuring learnings contribute to overall funnel performance
• Manage and develop the landing page testing team, setting standards and fostering growth while ensuring rigorous experimentation practices

Required qualifications

• 4-7 years of relevant experience in DTC CRO or site optimization roles
• Proven track record of running high-volume site testing programs at DTC brands
• Strong analytical skills with the ability to interpret funnel data and design effective tests
• Experience managing junior testers or analysts and leading cross-functional collaboration
• Familiarity with site testing tools such as Optimizely, VWO, or Intelligems