Senior Manager, CRO Optimization

Job Summary

Leading site conversion and funnel testing for a portfolio of DTC wellness brands, the full-time Senior Manager, CRO Optimization will manage a landing page testing program, design and execute tests, and oversee a small team while working remotely.

Key responsibilities

• Direct ownership of product detail pages (PDPs), checkout, and subscription flows, including test design and execution
• Lead the landing page testing program, setting prioritization and ensuring quality and learning capture
• Manage analytics and reporting on test results and funnel performance trends to inform decision-making

Required qualifications

• 4-7 years of relevant experience in DTC CRO and site optimization
• Experience running high-volume site testing programs at DTC brands
• Strong analytical skills with a solid understanding of funnel data and test statistics
• Proven ability to design scalable testing programs with clear prioritization and quality standards
• Experience managing junior testers or analysts and familiarity with site testing tools