Senior Manager, Customer Marketing

Job Summary

Owning the customer lifecycle marketing strategy, the full-time Senior Manager, Customer Marketing will lead a team to enhance engagement, upsell, and retention for existing customers in a remote setting.

Key responsibilities

• Develop and evolve the customer lifecycle marketing strategy to identify opportunities for upsell and cross-sell
• Manage a Customer Marketing Lead and oversee various marketing campaigns across multiple channels
• Own customer engagement programs and communication calendars, ensuring alignment with brand voice and objectives

Required qualifications

• 8-10+ years of experience in customer marketing, lifecycle marketing, or growth roles in a high-growth B2B tech environment
• Proven track record of managing a marketing function end-to-end, including strategy, execution, and budget management
• Advanced experience with customer engagement platforms like Customer.io or Marketo
• Strong analytical skills with the ability to interpret data from tools like Salesforce and Looker
• Excellent communication skills, capable of translating strategy for diverse audiences