Senior Manager, Customer Retention
Job Summary
Driving revenue and growth, the full-time remote Senior Manager, Customer Retention will develop and implement strategies to enhance member retention, oversee the CRM platform, and manage a team of retention marketers while collaborating with cross-functional teams.
Key responsibilities
- Own retention strategy and revenue targets related to member renewal across various channels
- Direct the segmentation and personalization strategy for the CRM platform to improve campaign performance
- Translate retention data into actionable insights and recommendations for leadership
Required qualifications
- 10+ years of marketing experience, with at least 5 years in customer retention or subscriber marketing
- 5+ years of management experience
- Proven track record of improving retention and lifetime value metrics
- Strong knowledge of CRM platforms, such as Hubspot or Salesforce
- Experience with subscription or membership-renewal mechanics preferred
Complete Job Description
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