Senior Manager, Demand Generation

Job Summary

Driving paid marketing demand strategy and performance across RV & Campground and Marine verticals, the full-time Senior Manager, Demand Generation will manage scalable demand generation programs to increase qualified pipeline, bookings, and revenue growth while collaborating cross-functionally to optimize marketing ROI.

Key Responsibilities

• Own the strategy, execution, and optimization of paid demand generation programs across relevant brands
• Manage multi-channel paid acquisition efforts including Google Ads, paid social, and display advertising
• Monitor and analyze funnel performance, translating data into actionable insights for optimization

Required Qualifications

• 5+ years of experience in demand generation, performance marketing, or digital marketing strategy
• Proven experience managing paid acquisition programs with measurable impact on pipeline and revenue
• Strong expertise in Google Ads, paid social, and marketing analytics
• Experience with marketing performance metrics including CAC and ROAS
• Ability to operate strategically while being hands-on in campaign execution