Senior Manager, Digital CRM

Job Summary

Leading the digital CRM marketing team, the full-time Senior Manager, Digital CRM will oversee campaign strategy and execution across Email, Push, and SMS channels, focusing on performance optimization and customer engagement in a remote work environment.

Key Responsibilities

• Oversee strategy, planning, and optimization of digital marketing campaigns across multiple channels
• Lead A/B testing initiatives and monitor campaign performance to inform strategic decisions
• Collaborate with cross-functional teams to ensure seamless execution of integrated marketing strategies

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 7+ years of experience in lifecycle marketing, specifically with Email, Push, and SMS channels
• Proven success in developing and executing cross-channel marketing strategies
• Strong experience with marketing automation platforms and A/B testing methodologies
• Demonstrated leadership experience managing teams and cross-functional projects