Senior Manager, Direct Mail Analytics

Job Summary

A company is looking for a Senior Manager, Direct Mail Analytics.

Key Responsibilities

• Lead direct mail analytics strategy across the full campaign lifecycle, including audience selection and performance measurement
• Analyze key channel metrics to identify performance gaps and opportunities for improvement
• Build scalable data products and automate analytics workflows using Python and Snowflake

Required Qualifications

• Bachelor's degree in Statistics, Economics, Mathematics, Engineering, Computer Science, or a related field; Master's degree preferred
• Minimum of 7+ years of experience in analytics, specifically within consumer lending
• Direct experience with direct mail analytics and campaign performance measurement
• Advanced proficiency in Python and experience with Snowflake and SQL-based environments
• Experience using AI automation tools to enhance analytical productivity