Senior Manager, Direct Marketing

Job Summary

A company is looking for a Senior Manager, Customer Growth Direct Marketing.

Key Responsibilities

• Lead strategy and execution of email and direct mail campaigns to enhance customer engagement and drive revenue
• Develop targeting, segmentation, and personalization strategies to optimize campaign performance
• Oversee forecasting, performance tracking, and results analysis, adjusting strategies to meet goals

Required Qualifications

• Proven experience in marketing, product, strategy, or a related field
• Strong strategic thinker with a data-driven approach and measurable business results
• Demonstrated ownership mindset focused on accountability and outcomes
• Ability to navigate ambiguity and operate independently and collaboratively
• Bachelor's degree in a related field is preferred