Senior Manager, Email Marketing

Job Summary

A company is looking for a Senior Manager, Email Marketing.

Key Responsibilities

• Lead end-to-end email and SMS campaigns, including planning, execution, and analysis
• Analyze campaign performance and deliver actionable insights to improve ROI
• Collaborate with cross-functional teams to align email initiatives with business goals

Required Qualifications

• Bachelor's degree in Marketing, Computer Science, Information Systems, or a related field; Master's degree preferred
• 7+ years of experience in digital marketing or IT, with at least 5 years using Salesforce Marketing Cloud
• Proven success in leading multi-channel campaigns in a fast-paced environment
• Experience collaborating across teams and presenting to both technical and non-technical stakeholders
• Familiarity with Salesforce Marketing Cloud tools, AMPscript, SQL, HTML, and CSS