Senior Manager, Email Marketing
Job Summary
Driving the strategy and execution of email and lifecycle marketing programs, the full-time Senior Manager, Email Marketing will optimize customer engagement and retention efforts in a remote capacity while collaborating closely with cross-functional teams.
Key responsibilities:
- Own and evolve the email marketing strategy across various customer lifecycle stages, including onboarding and retention
- Develop multi-touch nurture programs to enhance prospect engagement and accelerate pipeline velocity
- Manage a team of email marketing specialists, providing coaching and career development support
Required qualifications:
- BA/BS or equivalent working experience
- 10+ years of experience in B2B SaaS marketing, with 8+ years in email and customer lifecycle marketing
- Advanced proficiency in marketing automation platforms, particularly HubSpot and Marketo
- Experience partnering with Customer Success organizations to deliver effective lifecycle programs
- Proficiency in analytics tools like Google Analytics or Looker to connect email performance to revenue outcomes
Complete Job Description
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