Senior Manager, Enrollment Marketing

Job Summary

A company is looking for a Senior Manager, Enrollment Marketing to develop and execute marketing strategies that drive enrollment in women's health services.

Key Responsibilities

• Own enrollment marketing strategy for health plan and employer accounts, aligning campaign priorities with client goals
• Execute multi-channel marketing campaigns and lead webinar strategies to enhance member engagement
• Collaborate with clients and internal teams to ensure effective marketing execution and account health

Required Qualifications

• 5-7 years of experience in B2B2C marketing, enrollment marketing, or lifecycle marketing, preferably in healthcare
• Proven success in driving measurable enrollment outcomes through multi-channel campaigns
• Strong client-facing experience with the ability to manage multiple stakeholders
• Analytical mindset with experience in using data for decision-making
• People leadership experience or readiness to manage a direct report