Senior Manager Field Marketing - Demand

Job Summary

A company is looking for a Senior Manager, Field Marketing - Demand.

Key Responsibilities:

• Lead field marketing strategies and initiatives focused on driving demand, ensuring alignment with Land Sales Strategy
• Drive evergreen and account-based programs for prospecting, including Webinars, Executive Networking, and Private Equity activations
• Accountable for generating qualified opportunities through field marketing initiatives

Required Qualifications:

• Experienced people manager with a strong background in leading Field Marketing functions
• Proven history of scaling metrics-driven outcomes through field marketing acquisition programs
• Background leveraging a variety of field marketing and ABM tactics to achieve targets
• Strategic thinker with expertise in building marketing plans and achieving desired outcomes
• Experience in driving top-of-funnel and quality opportunity conversion