Senior Manager, GTM Strategy

Job Summary

A company is looking for a Senior Manager, GTM Strategy - Bar Prep Supplements.

Key Responsibilities

• Oversee the development and optimization of marketing strategies for Bar Exam preparation supplements
• Collaborate with cross-functional teams to ensure consistent brand messaging and gather product insights
• Produce reports and presentations for leadership on market performance and competitor insights

Required Qualifications

• Bachelor's degree in marketing, communications, or a related field; Master's degree is a plus
• Proven experience (5+ years) in digital marketing and conversion rate optimization (CRO)
• Proficiency in marketing technology, SEO, and content management systems (CMS)
• Strong project management and organizational skills
• Analytical mindset with the ability to interpret data and provide actionable insights