Senior Manager, Influencer Marketing

Job Summary

A company is looking for a Senior Manager, Influencer Marketing to lead and scale its creator ecosystem across platforms and communities.

Key Responsibilities

• Own and evolve the creator strategy across various platforms to align with brand and growth goals
• Build and scale a diverse network of creators, fostering long-term partnerships that enhance brand advocacy
• Lead campaign execution and cross-functional integration, ensuring influencer marketing is embedded in major initiatives

Required Qualifications

• 6-8+ years of experience in influencer, creator, or partnership marketing, preferably in CPG, beauty, or lifestyle brands
• Proven track record of owning and scaling influencer programs with creative and performance accountability
• Strong ability to develop insight-driven briefs that lead to high-performing content
• Experience with influencer platforms such as CreatorIQ, Aspire, or similar
• Experience managing or mentoring team members and building scalable processes