Senior Manager, Influencer Marketing

Job Summary

A company is looking for a Senior Manager, Influencer and Social.

Key Responsibilities

• Develop and execute comprehensive influencer and social media strategies with established KPIs
• Oversee influencer selection, negotiation, and contracting processes
• Lead content creation and manage integrated marketing campaigns to drive brand awareness and product sales

Required Qualifications

• 6+ years of experience in influencer marketing, organic social, paid social, and content marketing, preferably in the CPG industry
• Proven experience in developing and delivering end-to-end influencer programs
• Strong leadership experience with a focus on team development and cross-functional collaboration
• Deep understanding of major social platforms, content creation tools, and analytics tools
• Bachelor's degree in marketing, communications, or a related field; advanced degrees or certifications are a plus