Senior Manager, Influencer Marketing

Job Summary

Driving the strategy and execution of a global influencer program, the full-time Senior Manager, Influencer Marketing will build authentic creator relationships, manage a center of excellence, and oversee content amplification strategies in a flexible or remote work environment.

Key responsibilities

• Build and manage the influencer center of excellence, creating frameworks and best practices for cross-functional teams
• Develop and execute a global influencer strategy focused on authentic creator partnerships and audience engagement
• Define and implement the paid amplification strategy for influencer content to maximize reach and business impact

Required qualifications

• 7+ years of experience in influencer marketing and creator partnerships
• Deep understanding of the creator ecosystem across multiple social media platforms
• Proven leadership experience managing teams or complex programs in matrixed organizations
• Experience with budget management for multi-million dollar programs
• Strong analytical skills with the ability to build measurement frameworks and interpret data