Senior Manager, Influencer Marketing

Job Summary

To drive measurable patient growth, the full-time Senior Manager, Influencer Marketing will build and manage Pomelo Care's creator and partner ecosystem, overseeing channel strategy, creator sourcing, contract negotiations, campaign execution, and performance reporting in a remote capacity.

Key responsibilities

• Develop and manage relationships with creators, patient advocates, and medical experts to enhance partnerships
• Drive creative strategy by developing new content concepts and a UGC-led creative testing roadmap
• Optimize funnel performance through testing of creative formats and messaging to improve conversion rates and lower acquisition costs

Required qualifications

• 5+ years of experience in influencer, creator, or performance marketing, particularly in DTC health or regulated healthcare industries
• Proven track record of building creator programs that achieve measurable brand reach and engagement
• Hands-on experience managing growth budgets with accountability for conversion rates and ROI
• Deep understanding of TikTok, Instagram, and YouTube, with experience in negotiating usage rights and ad licensing
• Ability to simplify complex clinical topics into engaging social video messaging