Senior Manager, Influencer Strategy

Job Summary

Owning the vision and strategy for the paid influencer channel, the full-time Senior Manager, Influencer Strategy will develop long-term roadmaps, identify growth opportunities, and drive business impact through influencer partnerships across various platforms in a remote setting.

Key responsibilities

• Own the paid influencer roadmap and strategy, ensuring performance against growth goals
• Develop testing frameworks and identify new opportunities for customer acquisition and revenue growth
• Manage channel forecasting, budget allocation, and deliver executive-ready reporting and insights

Required qualifications

• 5+ years of experience in influencer marketing and creator partnerships
• Proven experience scaling a paid influencer channel with measurable revenue impact
• Strong understanding of performance marketing, attribution, and measurement methodologies
• Experience managing significant influencer budgets and making investment decisions
• Deep knowledge of the creator economy and platform ecosystems