Senior Manager, Integrated Media

Job Summary

A company is looking for a Senior Manager, Integrated Media.

Key Responsibilities

• Own media strategies across various video channels to drive awareness, consideration, and conversion
• Execute integrated media campaigns on platforms like YouTube and CTV while managing budgets to achieve targets
• Collaborate with creative teams to ensure media assets enhance engagement and conversion rates

Required Qualifications

• 6+ years of experience in video media buying, growth, or performance marketing
• Deep knowledge of YouTube and CTV/OTT platforms
• Proven ability to manage multi-million-dollar budgets with accountability for performance outcomes
• Strong understanding of CAC, LTV, and funnel metrics
• Ability to translate data insights into strategic execution