Senior Manager, Lifecycle Acquisition

Job Summary

Owning the end-to-end strategy and execution of lifecycle marketing programs, the full-time Senior Manager, Lifecycle Acquisition will drive new customer acquisition through email, SMS, Direct Mail, and emerging owned-channel programs in a remote setting.

Key responsibilities:

• Set strategic direction and operational objectives for lifecycle acquisition programs while managing external agency partners and interfacing with senior stakeholders
• Utilize first-party data to drive measurable acquisition outcomes and develop a high-performing team focused on continuous testing and optimization
• Oversee audience orchestration strategy and maintain customer traits for segmentation, ensuring alignment with data enablement initiatives

Required qualifications:

• 7+ years of experience in email/SMS or lifecycle marketing channels at a DTC or subscription brand
• Advanced proficiency in Klaviyo, including campaign execution, flow-building, and segmentation
• Demonstrated analytical skills to interpret performance data and design A/B testing programs
• 3+ years of experience managing a high-performing team, with a focus on goal-setting and performance development
• Proven ability to communicate effectively with senior stakeholders and translate channel performance into business insights